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In this episode of the James Loud Podcast, James sits down with Mark of Greenshock Farms, one of Northern California’s legendary growers and breeders. With over two decades spent farming in the mountains of Mendocino County, Mark has helped build Greenshock Farms into a respected outdoor cultivation team known for organic sun-grown practices, deep respect for nature, and an award-winning portfolio of plants and genetics. Mark shares his personal journey—from learning to grow in the wilds of California to refining a craft that’s earned Greenshock multiple accolades at major regional competitions. Their commitment to natural soil, integrated pest management, and letting the sun do the work reflects a philosophy rooted in harmony with the land rather than shortcuts or chemicals. This conversation explores the tough lessons, the evolution of outdoor growing, and what it takes to consistently produce vibrant genetics year after year. Whether you’re passionate about heritage techniques, sustainable farming, or the stories behind the growers who helped define California’s outdoor scene, this episode delivers deep insight straight from one of the people shaping that legacy. Follow James Loud: Instagram: / jamesloud Instagram: / jamesloudpodcast Spotify: https://podcasters.spotify.com/pod/sh... Follow Greenshock Farms: Instagram: / greenshockfarms Produced by Gears and Grit Instagram: / gears.and.grit About the James Loud Podcast: Hosted by award-winning breeder, author, and innovator James Loud, the show explores the art, science, and culture of modern plant genetics, sustainable cultivation, and community storytelling. Based in the San Francisco Bay Area, James brings decades of experience, creativity, and insight to every episode. In 2024, the show was honored as Podcast of the Year by the International Industry Awards for its commitment to education, storytelling, and innovation. Each week features voices from across the creative and agricultural worlds — all united by passion, authenticity, and craftsmanship. Join us on this award-winning journey as we explore the future of cultivation, creativity, and culture.