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📌 Session from IPAW 2025: The Business of Protecting Income In this video, we dive into the critical – yet often overlooked – area of business protection. Whether you’re a financial adviser servicing business-owner clients, a protection underwriter, or part of the broader industry seeking to unlock the BP opportunity, this session will explore: • Why business protection remains under-penetrated despite its strategic value. • How to identify, position, and discuss BP solutions with clients in a business context. • Practical case studies, panel discussions, and techniques for bridging the protection gap in business settings. 🔗 Access additional resources and support: https://iptf.co.uk/business-income-pr... Follow our channel and take a look at our other platforms. 🌐 Website: https://IPTF.co.uk 🔗 LinkedIn: / the-iptf 📸 Instagram: / iptaskforceuk 📲 TikTok: https://www.tiktok.com/@theiptf?is_fr... 🎙️ Podcast: https://iptf.co.uk/podcasts/ The IPTF (Income Protection Task Force) is a dedicated industry body working to raise awareness and increase the understanding of income protection in the UK. Find out more at IPTF.co.uk