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Episode Description Salespeople finally get to say “this is the best drying dishwasher” and still end up creating disappointment. In this episode of The Steel CodCast, Anthony and Jon break down why Bosch CrystalDry is genuinely best in class and how overselling it is the fastest way to undermine trust. The conversation explains why CrystalDry, powered by zeolite, delivers the strongest drying performance available today, while still operating under modern efficiency standards. Anthony and Jon walk through where CrystalDry excels, where it will never behave like dishwashers from 20 or 30 years ago, and why acknowledging those limits upfront actually strengthens the sale instead of weakening it. This episode helps appliance professionals confidently present CrystalDry as the best drying system on the market without triggering unrealistic expectations. If you sell dishwashers and feel tempted to overpromise when you finally have a true performance win, this conversation will sharpen how you balance confidence with honesty on the sales floor. Who This Episode Is For Appliance sales professionals, showroom managers, and anyone selling dishwashers who wants to lead with performance without creating post-sale disappointment. Follow the Show New episodes of The Steel CodCast drop every day of the week, including weekends. Follow, rate, and subscribe wherever you listen to podcasts so you never miss an episode. Chapters 00:00 Why sales teams love CrystalDry immediately 00:25 Why “best drying” can become a trap 01:10 What CrystalDry actually does better than anything else 02:05 Why modern efficiency changes drying expectations 02:55 Why this will never behave like older dishwashers 03:35 How to set winning expectations upfront 04:15 Why honesty strengthens premium positioning 04:55 Final takeaway for selling CrystalDry confidently