Inside Whittington Consulting: 2024 in Review + 2025 Digital Marketing Trends | Team Roundtable скачать в хорошем качестве

Inside Whittington Consulting: 2024 in Review + 2025 Digital Marketing Trends | Team Roundtable

Step inside Whittington Consulting’s team "lunch and learn" for an unscripted, behind-the-scenes look at what’s shaping the future of digital marketing in 2025. In this candid roundtable discussion, our team reflects on the biggest marketing shifts of 2024, shares insights from client work, and looks ahead to what's next in SEO, AI, content marketing, and web development. 🎥 What to Expect in This Video: This isn’t your typical trend video. Filmed during an in-person team lunch on April 8, 2025, this video captures an honest, in-the-moment conversation between Whittington Consulting strategists and leadership. We talk through what worked, what surprised us, and what we’re preparing our clients for in the months ahead. 💡 Key Topics We Cover: ✅ The Rise of Generative Engine Optimization (GEO) We introduce the concept of optimizing for generative AI search tools like ChatGPT, Gemini, and Perplexity. Learn how to get your content cited in AI-generated answers — and why detailed, descriptive text still matters. ✅ AI in Practice: The Tools and Use Cases We Trust From HubSpot’s new “Prospecting Agent” to image generation and SEO support, we unpack the real-world use cases for AI that are delivering value — and the areas where human input still reigns. ✅ Personalization at Scale We discuss how hyper-personalized email and ad campaigns have become non-negotiable, and why short, value-packed content wins attention in today’s noisy marketplace. ✅ Website Trends: Accessibility, Speed, and UX We share development trends shaping modern websites — from user-friendly editors to the push for ADA compliance and page speed optimization. ✅ Client Expectations in 2025 Our digital strategists talk about the shift toward transparency, real-time reporting, and marketing-sourced ROI. Clients want social proof and long-term strategic thinking, not vanity metrics. ✅ Sales and Marketing Alignment We discuss the evolving roles of sales and marketing teams and how cross-functional collaboration is driving stronger content, better-qualified leads, and tighter feedback loops. ✅ The Importance of Marketing in Uncertain Times As 2025 unfolds with economic uncertainty, we reflects on how businesses can stay consistent with marketing efforts and continue to grow — even when the path ahead isn’t clear. 👥 Meet the Team in This Video This roundtable features voices from across the Whittington Consulting team: • Rick Whittington – Founder and Principal • Amber Brooks – Digital Marketing Strategist • Meredith Warren – Account Manager • Gwyn Wood – Digital Marketing Strategist • Bryan Garvin – Lead Web Developer Together, we work with clients across industries to create digital sales engines driving measurable growth using content, SEO, AI, HubSpot, and web strategy. 🧠 Why This Video Matters for Marketers: If you're responsible for shaping your company's marketing direction, this video is a chronicle of lived experience from real practitioners, not theory. You’ll hear how agencies like Whittington Consulting are adapting and innovating based on real client challenges and measurable results. 📈 Great for: • Marketing leaders looking to stay ahead of the curve • CMOs and VPs of Marketing planning 2025 strategy • Agencies seeking insight into peer trends • Business development and sales teams using AI • Web and SEO professionals looking at future-proofing strategy 🔗 Related Resources from Whittington Consulting: • Our Blog – https://www.rickwhittington.com/blog • Services – https://www.rickwhittington.com/ 👍 Like this video? Subscribe to the channel and turn on notifications — we’ll be sharing more insights, client case studies, and tutorials to help you grow with confidence. #DigitalMarketing2025 #AIinMarketing #GenerativeSEO #MarketingStrategy #WhittingtonConsulting #SEOtrends #HubSpotMarketing #WebAccessibility #PersonalizedMarketing #MarketingAgencyInsights #AItools #GenerativeSearch #ContentStrategy #InboundMarketing #B2BMarketing #CMOinsights #WebDesignTrends