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I am so happy you are here! After keeping this massive secret in for almost 2 years, it is amazing to be able to finally share with you all the behind-the-scenes from building a brand, right from day 1! I want to take you on this journey with me and so will be documenting everything from how I came up with the name, trademarking and registering the businesses to campaign shoots, building the website and social media strategies... This all feels like a dream to be honest, after leaving my marketing job behind at Dyson to focus on this 110%, I can't believe this is finally happening and the launch is looming! BUT I only have a years worth of money saved up to survive on, which means I have 365 days to make this work otherwise I'll be heading back to the corporate world. So here's to day 1 of making mileoff, let's do it!