Why Brand Is More Than a Logo and Why It Drives Sustainable Business Strategy ft Cat Holt (Coologee) скачать в хорошем качестве

Why Brand Is More Than a Logo and Why It Drives Sustainable Business Strategy ft Cat Holt (Coologee)

Brand today is no longer just a logo, a tagline, or a marketing campaign—it’s a strategic business asset. In this clip with Cat Holt, we explore why strong brands outperform the market, how fragmented media has changed the way companies connect with audiences, and why brand now guides decisions from the boardroom to customer experience. We also dive into the growing role of branding in sustainability and insurance, as climate risk, regulation, and community responsibility reshape how companies communicate trust, purpose, and long-term value. From ESG strategy to societal impact, this is a must-watch for leaders navigating brand, risk, and sustainable growth in a volatile world. Cat has spent her career guiding brands through complex transitions with equal parts clarity, creativity, and courage. Now at Coologee, she’s reshaping how companies think about growth altogether, positioning brand not as a marketing tactic but as a transformative engine for performance, purpose, and long-term resilience. Her story is honest, thoughtful, and full of the kind of perspective leaders rarely say out loud—but absolutely need to hear. Be sure to catch our full conversation with Cat: www.theresiliencereport.ca Learn more about Coologee: https://coologee.com/ #leadershipjourney, #brandstrategy, #businessgrowth, #resilience, #transformation, #marketingleadership, #creativeleadership, #founderstory, #womeninbusiness, #innovation