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Elka Watch Co., under the guidance of Hakim El Kadiri, has unveiled a distinctive watch collection emphasizing thoughtful design and a profound social message. The latest timepiece, introduced on February 22, prominently features a dial transitioning smoothly from black to deep blue, enhanced by gold lettering that reinterprets key human rights principles. This artistic choice underscores El Kadiri's dedication to highlighting pressing global concerns through horological design. For detailed specifications, visit https://www.elkawatch.ch/ Central to the timepiece's functionality is a precise La Joux-Perret automatic movement, boasting an impressive 68-hour power reserve. Renowned for reliability and accuracy, this movement aligns well with the watch's sophisticated character. Further enhancing durability, the timepiece employs sapphire crystal, an exceptionally scratch-resistant material second only to diamond, carefully shaped to echo vintage hesalite watch glasses. The aesthetic identity of Elka watches is deeply rooted in historical influences, notably the classic pocket watch shape. Despite appearing slim, the watch has a substantial thickness of 10.8mm, carefully balanced to provide a comfortable yet noticeable wrist presence. The distinctively shaped lugs further reflect vintage inspirations, seamlessly blending past watchmaking traditions with contemporary standards. Established originally in 1877 by Eduard Louis Kiek in Amsterdam, Elka Watch Co. earned acclaim through notable collaborations producing aviation instruments and specialized timepieces. Production halted during the quartz revolution of the late 1960s, which marked the decline of many mechanical watch brands. In 2022, the brand was resurrected by El Kadiri through a successful Kickstarter campaign, reintroducing carefully selected historical models in modern interpretations. One prominent revived model references a 1960s flight instrument originally developed with Heuer. Featuring a minute-focused track and numerals inspired by aged radium indexes, this new watch respectfully maintains its predecessor's aesthetic heritage. This continuity allows enthusiasts to experience vintage characteristics supported by contemporary watchmaking techniques and safer materials. Another significant part of the collection draws inspiration from past collaborations, notably with brands such as Nivada. Elka has preserved authentic elements such as original hand shapes and carefully applied indices, ensuring fidelity to classic models. This thoughtful reproduction demonstrates Elka's commitment to respecting historical accuracy while utilizing advanced contemporary manufacturing. The modern revival of Elka has resonated broadly among watch collectors, appealing particularly to those valuing historical authenticity combined with reliable contemporary performance. Elka effectively combines nostalgic design details with current technologies, establishing its identity as a brand that respects its history without compromising on innovation or quality. Looking ahead, Elka Watch Co. aims to further develop its distinctive niche within contemporary watchmaking, continually bridging vintage aesthetics with modern technological advancements. The resulting timepieces offer wearers an appealing combination of historical reverence and practical sophistication, solidifying Elka's growing presence in today's competitive horological landscape. My full video coverage from Time for Watches Geneva is here: • Time to Watches 2025 Geneva coverage This video was filmed using the DJI Pocket 3 ($669 at https://amzn.to/4aMpKIC using the dual wireless DJI Mic 2 microphones with the DJI lapel microphone https://amzn.to/3XIj3l8 ), watch all my DJI Pocket 3 videos here • Filmed with DJI Pocket 3 Join https://www.youtube.com/charbax/join for Early Access to my videos and to support my work, or you can Click the "Super Thanks" button below the video to send a highlighted comment under the video! Brands I film are welcome to support my work in this way 😁