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AI is changing sponsorship faster than most teams are ready for. The question isn’t whether to use it. The real question is how to use it in a way that actually improves planning, partner management, reporting, and renewal strategy without losing the human judgment that makes sponsorship work. In this SponsorCX webinar, Jim Andrews talks with SponsorCX Co-Founder and CTO Creed Mangrum about how AI can support real sponsorship workflows right now. Not as hype, but as a practical tool for better thinking, better planning, and better execution. In this session, we cover: How to use AI as a thinking partner for sponsorship strategy Ways AI can improve activation planning and help teams spot risks earlier How to build stronger partner recaps and performance stories Using AI to rehearse tough conversations before renewal or negotiation meetings Why the future is system plus AI, not AI alone What structured data does to make AI more useful and more reliable How to think about privacy, proprietary information, and safe usage Where AI can support sponsorship teams without replacing human judgment, creativity, or relationship building This session is for sponsorship professionals who want practical ways to apply AI to the work they’re already doing, without overcomplicating the process or chasing trends for the sake of it. Featured speakers: Jim Andrews, Founder and CEO, A-Mark Partnership Strategies Creed Mangrum, Co-Founder and CTO, SponsorCX Who should watch: Sponsorship Managers, partnership directors, activation teams, rights holders, brand marketers, operations leaders, and anyone exploring how AI can improve sponsorship execution How are you using AI in your sponsorship workflow today? #AI #Sponsorship #SponsorshipWorkflows #PartnershipStrategy #SportsMarketing #SponsorshipOperations #SponsorCX #ArtificialIntelligence