057 - All Rebrands Should Lead to Growth скачать в хорошем качестве

057 - All Rebrands Should Lead to Growth

Points of discussion: 1. Should all brewery rebrands lead to growth? 2. On Fat Rare and Samuel Adams' recent rebrands.  3. Various reasons for rebranding we've heard from our clients: “Our packaging is all over the place visually. And with 25+ new releases per year, it's always getting worse.”  "We've got multiple locations now and want to develop a consistent look and experience that spans the entire company."  “We’re not really sure what our story is. Sure, we’ve grown a lot and people love our beer, but I feel like we could be so much further along if we actually spent time dialing in our marketing and branding."  “We’re shifting to a new format (moving from 12oz to 16oz cans) and want to make everything hang together on shelf.” "We're buying a brewery (https://beerbrandingtrends.com/so-you...) and, other than the name, think everything about the existing branding and packaging needs to change." - Learn more at: www.craftbeerrebranded.com (http://www.craftbeerrebranded.com/) / http://www.beyondbeerbook.com (http://www.beyondbeerbook.com/) - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com (mailto:hello@cododesign.com) - Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com (http://www.beerbrandingtrends.com/)