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What If We Were Wrong About How to Protect Privacy? U.S. privacy law rests on three ideas: individuals should control their informational destinies; rules should target how others handle our data; and we should protect our most intimate, secret details from exposure. These concepts of individual control, limits on data processing, and privileging sensitive information are the backbone of modern privacy frameworks. But, as you may have noticed, things aren’t going great. Companies and governments now collect more information from more sources than ever, and lawmakers’ familiar responses haven’t helped. We have a record number of privacy rules and yet we have never been more exposed. Social media and artificial intelligence have pushed our privacy to the brink. This talk asks whether lawmakers missed the mark by prioritizing individuals, data processing, and sensitivity. More of the same will only dig us deeper into the privacy hole. A better approach looks to collective well‑being, design, and, perhaps counterintuitively, the ordinary and mundane. Professor Woodrow Hartzog is internationally recognized for his work in privacy and technology law. His research focusing on personal data and the design of technologies has been published in numerous scholarly publications such as the Yale Law Journal, Columbia Law Review, University of Chicago Law Review, and California Law Review and popular national publications such as The New York Times, The Washington Post, and The Guardian. He has testified multiple times before Congress on data privacy issues and served as a commissioner on the Massachusetts Special Commission on Facial Recognition.