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#196

This week on The Sales Transformation Podcast it’s the first in a series of three episodes exploring the relationship between sales and marketing. Or, asks our first guest Gareth Abel, should that be marketing and sales? Gareth is a proven Chief Marketing Officer with truly international experience. Specialising in delivering Sustainable Profit Growth, he has worked for a range of businesses including Orange, Samsung, e&, and Circles Life. Highlights include: [13:18] Do sales teams focus too much on revenue? [20:29] Buyers, like everyone, are always looking for mental shortcuts [31:41] The 95% rule Want to listen to The Sales Transformation Podcast on the go? We've also uploaded the audio for the episode! Listen using the links below: Apple: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4ITNCYn... Consalia is the UK’s only Sales Business School, serving a global audience, providing Executive Masters programmes in Leading Sales Transformation, Sales Transformation and Key Account Transformation, as well as Undergraduate and Postgraduate Diploma Apprenticeships which are all dedicated to the sales profession. Our vision is to help make sales the world's most sought-after profession. Through the extensive research submitted into the Sales Business School, we continuously refine our approach to help organisations sell in a way their customers want through our Sales Transformation offering, whilst also helping companies to set up their own sales academies through the use of our Consalia Intellectual Property (IP).