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#CairoScene

As is often the case with those most suited to being thrust into the throes of changemaking, Nour Emam - 29-year-old doula, founder of Mother Being, and mother of one - never imagined an Instagram account launched on January 14th 2020 with the innocuous caption “fertility, pregnancy, birth and early motherhood support in Egypt” would turn into a powerful silence-shattering platform. In her first few videos, Emam explains what a ‘doula’ is, and then talks about postpartum depression, the cervix, and breastfeeding. She reminds her then-smattering of followers that birth is “a natural physiological event… like pooping and peeing,” and tells them “how to push a watermelon out of a vagina.” So far, nothing technically groundbreaking, no boats yet rocked, but it was rare to see a young approachable Egyptian woman speak in layman’s terms about reproductive health. Like your best girlfriend telling you how it is. The followers grew incrementally. Young women - embarrassed by their own bodies - sent DMs asking intimate questions. It felt like she was on the precipice of something extraordinary, tiptoeing precariously on a fine invisible cultural line. And then on July 3rd, Nour Emam - like millions of Egyptian women – was triggered by the ‘ABZ’ sexual assault case. On the eve of Egypt’s reckoning with rape, she posted an emotional video that went viral (nearly one million views to date). Tens of thousands of followers flooded her account. Emboldened by the impact of her words, Emam emerged in full force. “Silence is no longer an option,” she wrote, and proceeded to “bust myths about the misunderstood hymen,” talk about “the aftermath of FGM,” and show women how to “care for their vulva.” We even watched her disinfect her menstrual cup on the kitchen stove. It is glorious, empowering and extraordinary. To many it’s also terrifying. Nour Emam has given a legion of women permission to ask questions, arming them with the knowledge to fight a systemic ignorance that our patriarchal society blissfully depends on. And who knows what might come of that…