eye square Webinar | Eye tracking with a Smartphone with Gareth Tuck скачать в хорошем качестве

eye square Webinar | Eye tracking with a Smartphone with Gareth Tuck

In this eye square webinar, Gareth explains how this brand-new technology overcomes traditional limitations of lab-based and webcam eye tracking by offering a scalable, participant-friendly, and precise solution for understanding users gaze on the go. The presentation showcases how smartphone eye tracking enables real-time, in-context testing of ads, websites, and social media content on the devices people use most. With seamless integration into any survey, high acceptance rates, and global reach, Gareth explains everything you need to know about this powerful tool for understanding consumer attention and behaviour in natural environments.