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OpenAI is PANICKING about Google's Gemini (and you should be too) 👉 • What ChatGPT's Traffic Drop Means for Mark... Try Semrush for FREE 👉 https://thankyouninjas.com Get our book for FREE 👉 https://exposureninja.com/youtube Request a marketing review 👉 https://exposureninja.com/ryt/review Listen to our podcast 👉 https://exposureninja.com/podcast ~~~~~~ Join us as we take a deep-dive into Boohoo’s marketing tactics ——— Get a Free Marketing Review ➡️ https://exposureninja.com/ryt/review/ In this episode, we take a deep dive into Boohoo’s digital marketing strategy and discover the tactics that helped transform the online fast fashion brand into a billion-pound retail powerhouse. Our Head Ninja Tim explores Boohoo’s marketing strategy using the same framework we use to assess our clients’ marketing performance. This time around, we’re focusing on five key areas. The user experience (UX) on Boohoo’s mobile website Their social media strategy Their influencer marketing strategy Their search strategy, both organic and paid Their YouTube strategy We also touch on the future of Boohoo and how the company can take things to another level. As always, the goal of these deep-dives is to provide actionable insights that you can apply to your own marketing campaigns. ⏲ Timestamps 00:00 — Introduction 01:02 — Boohoo’s history 02:44 — Boohoo mobile site review 12:56 — Boohoo social media strategy review 15:09 — Boohoo’s 3 types of influencers 16:26 — Boohoo YouTube strategy review 17:56 — Boohoo search strategy review 22:25 — Boohoo paid search strategy review 24:57 — Key takeaways 🔗 Mentioned Resources Boohoo - https://www.boohoo.com/ Boohoo 2020 Annual Report - https://www.boohooplc.com/sites/booho... 🎥 Enjoyed This Video? You'll Love These Too 🔟 Lessons Learnt From Peloton’s $360 Million Marketing Strategy [Digital Marketing Deep Dive] • Peloton’s $360 Million Marketing Strategy ... 🛒 Unlocking Gymshark's £150 Million Marketing Strategy Success Story [Digital Marketing Deep Dive] • Gymshark's £150 Million Marketing Strategy... 💷How The Hut Group Uses SEO to Turnover £1.1bn | Episode 162 • How The Hut Group Uses SEO to Turnover £1.... 🥇 Digital Marketing Teardowns] Your Competitors... Exposed! • [🔴LIVE Digital Marketing Teardowns] Your C... 👷♀️ How To Reverse Engineer Your Competitor's SEO • How To Reverse Engineer Your Competitor's SEO 🔑 How to Choose the Right Keywords for SEO • How to Choose the RIGHT Keywords for SEO 📄 How To Get Featured Snippets on Google • How To Get Featured Snippets on Google 🏃♀️ 5 Fast Ways to Increase Organic Traffic • 5 Fast Ways to Increase Organic Traffic 📈 🔎 How to Spy on Your Competitors' Digital Marketing Campaigns • How to Spy on Your Competitors' Digital Ma... 📈 5 Ways To Increase Your Website's Leads and Sales • 5 Ways To Increase Your Website's Leads an... 🚫 Why Your Website Is Getting No Sales • Why Your Website Isn't Making Any Sales (a... 5️⃣ How To Create a Digital Marketing Strategy in 5 Steps • How To Create a Digital Marketing Strategy... 🔗 How To Build Links When You Have No Money • How To Build Links When You Have No Money 📝 5 Ways To Write Blogs for Boring Businesses • How To Build Links When You Have No Money 📺 How to Increase Your Ranking, Traffic, and Leads/Sales How To Increase Your Ranking • What Is a Sitemap? (and How To Submit One ... How To Increase Your Traffic • How To Write Perfect* Page Titles and Meta... How To Increase Your Leads and Sales • Видео ==================== Exposure Ninja is a multi-year Global Search Award-winning search marketing agency, specialising in search-driven lead generation for B2B and B2C brands. We launched the world's first AI Search Optimisation service in 2023, and we've been delivering high-ROI SEO and Paid Media since 2012. We turn brands into industry leaders in search. Proudly B Corp Certified. Request a review of your website and marketing 👉 https://exposureninja.com/review/ Follow Exposure Ninja / exposureninja / exposureninja / @exposureninja / exposureninja / exposureninja #ExposureNinja #DigitalMarketing #BoohooMarketingStrategy #BoohooMarketingAnalysis • Boohoo’s £1.24 Billion Revenue-Earning Mar...