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#002

Musical innovator Josh Greenberg discusses how technology and creativity blend to drive the music industry forward. Drawing on his work with global brands like Red Bull and Spotify, he shares the lessons he's learned from life in the studio to influencing corporate music culture. Get ready for a firsthand look at how artistry and tech intersect to shape today's evolving soundscape. Produced by Amplitude Ventures Consulting: Partners in Early-Stage Music Tech - https://amplitude.ventures Follow on; Spotify: https://open.spotify.com/show/2omT8uL... LinkedIn:   / soundconnectionspodcast   Instagram: https://www.instagram.com/soundconnec... 00:00:00 Intro and Josh’s Early Days in Music 00:01:55 Transitioning from Artist to Manager 00:04:10 Building Trust and Real Industry Relationships 00:07:15 The Role of a Manager in an Artist’s Career 00:10:20 Strategies for Managing Tough Conversations 00:13:05 Balancing Business Goals with Artist Vision 00:16:40 Why Transparency Matters in Artist Management 00:20:30 Josh’s Advice to New Music Managers 00:23:40 Learning from Failure and Keeping Momentum 00:26:35 What’s Next for Josh and Final Reflections