Wake'E Bake: 2014 UJ FADA Green Week winner скачать в хорошем качестве

Wake'E Bake: 2014 UJ FADA Green Week winner

Disciples Village Bakery cooperative was launched 2006 to help curb poverty and support the Buhle Park community in Germiston, Johannesburg. Eight women were trained in baking and computer literacy in order to offer quality baked good at an affordable price to their community. Design Challenge Group 27, consisting of students from graphic, multimedia, fashion and interior design as well as business management, identified marketing and transport as two of the biggest issues that Disciples Village Bakery struggled with. Engagement Strategy The group reviewed all documentation provided by Enactus. After an initial discussion on group dynamics and meeting times students contacted the co-operative and organised a site-visit of their bakery. Students documented the journey, area and premises through photography and videos. At the premises students interviewed stakeholders on their requirements, making suggestions, but most importantly listening to what the co-operative needed. Design Strategy Based on their research students concluded the bakers had to bake, package and transport their goods very early to sell at hotspots such as traffic lights, schools and train stations. For this reason branding, packaging and point-of-sale were identified as focus areas to increase business growth. Group 27 rebranded Disciples Village Bakery to Wake'e Bakee, giving the business a more playful, modern style. They also assembled a start-up kit for new and established bakers, contained within a light trolley to transport and distribute the fresh baked goods. The kit included a branded uniform in the form of a dual-sided apron useful for baking and selling, a stencil kit to brand packaging and a light-weight tray to be fastened around sellers' necks, increasing their mobility. Group 27 also branded existing inexpensive paper bags using stencils, making Wake'eBakee packaging relatively inexpensive to reproduce, re-useable and recyclable. For marketing their multimedia group member designed a functioning website, Smartphone app and Facebook page to help consumers find the bakers. Designs Outcomes Group 27's hard work, innovative and cost-effective design solutions, clear final presentation and thorough business plan impressed both FADA and Business Management judges. They were voted most successful design solution (FADA Newsletter 2014:http://www.uj.ac.za/EN/Faculties/fada/ newsandevents/Documents/FADA%20greenweek%20newletter%20v2.pdf). Based on the new branding Wake'eBake was subcontracted by the Buhle Park mayoral imbizo to provide catering, making a profit of R40 500. With the help of Management students from Enactus the co-operative also received seed money from City Lodge Hotels to apply their branding, as well as eventually become an official supplier to their hotels.