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3.5% of Us Can Start to Change the World | Hiroaki Odachi | TEDxOtemachi

The idea that most people must act in an environmentally conscious manner is outdated. What is the new everyday life created by the 3.5% of people that Odachi sees? If just a few people start to take action, it may change society. Born in Tokyo 1986. Programme Department, Greenpeace Japan. Master in International Affairs. Worked in electrics import business. Joined Greenpeace to work for building a better sustainable society through solving environmental issues. Main area of work: engaging Japanese governments, municipalities, corporations, and citizens on plastic issues. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx