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📘 Consumer Journey & Digital Marketing Funnel Explained (Awareness → Conversion) In this lecture, we explain how customers move from discovering a brand to finally taking action, using the concept of the Consumer Journey and the Digital Marketing Funnel. This session is perfect for students, beginners, and aspiring digital marketers who want to understand how digital marketing actually works in real life — not just theory. 🎯 What you’ll learn in this video: What is the Consumer Journey in digital marketing Why understanding customer behavior is important What is a Digital Marketing Funnel Funnel stages explained in simple language: Awareness Interest Consideration Conversion Retention Marketing channels used at each funnel stage Real-life example of a customer journey Why funnel-based marketing improves conversions Assignment to help you apply the concept practically This video is part of a digital marketing lecture series designed to explain concepts step-by-step in an easy and practical way. 📑 PPT used in this lecture: https://docs.google.com/presentation/... 📌 Who should watch this? Digital marketing students Beginners in marketing MBA / BBA students Entrepreneurs & business owners Anyone learning online marketing fundamentals