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Don't build a social media account. Build a personal brand instead.

Are you struggling with how to pick a niche or deciding whether you should niche down? In this video, I break down the difference between simply growing a social media account and building a personal brand that lasts. When it comes to how to find your niche as a content creator, even if you can’t find a niche that feels right, sticking to just one topic might be holding you back. We’ll explore a personal branding strategy that can help you stay relevant on social media, attract like-minded followers, and build a brand that evolves with you. Whether you're trying to find your niche on Instagram or wondering how to create a personal brand that stands out, this video will guide you through making the right choices for long-term success. ♡ Subscribe to my Substack: https://vanessalau.substack.com/ ♡ What's in this video: 00:00 Why I Quit Building a Social Media Account 01:08 Importance of Building a Personal Brand 02:40 What IS A Personal Brand? 03:08 The Problem with Information 04:47 Who You Attract Matters 06:21 Enter Your Character Building Era 07:42 Example 1: Personality 08:44 Example 2: Values 09:22 Example 3: Stories 09:49 Example 4: Interests 11:28 Example 5: Pivoting to New Businesses 12:26 Sharing Things You Love 13:12 Surviving AI 13:38 Creator Journal ♡ My 2024 YouTube Equipment: Camera (Sony) ➡︎ https://geni.us/IE6Jp Camera Lens (Ultra Wide) ➡︎ https://geni.us/yoUwyf Microphone ➡︎ https://geni.us/4C606 Tripod ➡︎ https://geni.us/waoPFB Lighting ➡︎ https://geni.us/gWkHG Lantern Softbox ➡︎ https://geni.us/MAAmAz Lighting Stand ➡︎ https://geni.us/APrj Dummy Battery ➡︎ https://geni.us/nM2tiqm Bluetooth Remote ➡︎ https://geni.us/7DHX SD Card ➡︎ https://geni.us/1AQ2Wlb Vlog Camera (DJI) ➡︎ https://geni.us/mebO0 Vlog SD Card ➡︎ https://geni.us/RlKvM Check out ALL my equipment here: https://kit.co/vanessalau.co ♡ Products: 📷 Shop all my YouTube gear: https://kit.co/vanessalau.co 👚 Shop all my clothes & lifestyle: https://www.shopltk.com/explore/vanes... ♡ YouTube Optimization Tools I Use: https://www.tubebuddy.com/vanessalauco Use “vanessasbuddy” to get 20% off all licenses ♡ Stay Connected: ♥️ Subscribe to my channel for more: https://www.youtube.com/vanessalau?su... 💛 Follow me on Instagram:   / vanessalau.co   🧋 Check Out My Milk Tea Business:   / getsuperboba   💌 For business inquiries: [email protected]