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For more than a century, tobacco has been one of the world’s most heavily regulated industries and with each wave of regulation, it has reinvented itself. Now Philip Morris International is accelerating a shift away from combustible cigarettes toward smoke-free products like IQOS and Zyn, arguing that eliminating combustion dramatically reduces harm. The company says cigarettes should eventually disappear altogether. But as nicotine pouches and heated tobacco products gain popularity, public health experts warn that long-term effects remain uncertain and addiction risks persist, raising new questions about whether this is transformation or reinvention. -------- More on Bloomberg Television and Markets Like this video? Subscribe and turn on notifications so you don't miss any videos from Bloomberg Markets & Finance: https://tinyurl.com/ysu5b8a9 Visit http://www.bloomberg.com for business news & analysis, up-to-the-minute market data, features, profiles and more. Connect with Bloomberg Television on: X: / bloombergtv Facebook: / bloombergtelevision Instagram: / bloombergtv Connect with Bloomberg Business on: X: / business Facebook: / bloombergbusiness Instagram: / bloombergbusiness TikTok: https://www.tiktok.com/@bloombergbusi... Reddit: / bloomberg LinkedIn: / bloomberg-news More from Bloomberg: Bloomberg Radio: / bloombergradio Bloomberg Surveillance: / bsurveillance Bloomberg Politics: / bpolitics Bloomberg Originals: / bbgoriginals Watch more on YouTube: Bloomberg Technology: / @bloombergtechnology Bloomberg Originals: / @business Bloomberg Quicktake: / @bloombergquicktake Bloomberg Espanol: / @bloomberg_espanol Bloomberg Podcasts: / @bloombergpodcasts