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Meet the Fischersund Family! I visited Iceland to meet the four siblings behind Fischersund — an independent perfume house and art collective. Fischersund is not just a fragrance brand. It’s a shared creative world where scent, visual art, music, photography, and storytelling come together. Each sibling brings their own discipline into the brand, shaping its identity in a way that feels intuitive, honest, and unmistakably Icelandic. In this interview, we talk about: the philosophy behind their brand and the Reykjavík store how ideas turn into scent, visuals, and atmosphere the concept of their scented journeys what it’s really like to build and run a brand together as a family The connection between music and perfume and so much more! This is a slow, open conversation about creativity and art, following intuition, and letting a place like Iceland influence every layer of what you create. Whether you’re interested in niche perfume, independent perfume brands, or the stories behind creative family businesses, this interview offers a rare and honest look behind the scenes. Thanks for watching.