Anastasia Soare: The Discipline That Built a Billion Dollar Brand and Why Obsession Beats Balance скачать в хорошем качестве

Anastasia Soare: The Discipline That Built a Billion Dollar Brand and Why Obsession Beats Balance

In this Habits & Hustle episode, I sit down with Anastasia Soare, founder of Anastasia Beverly Hills, to break down the discipline and long-term focus that built a billion dollar brand. She shares how obsession, preparation, and relentless standards shaped both her work ethic and her success. We get into why balance is overrated when you are building something meaningful, how discipline carries you further, and what it really looks like to create an entirely new category by solving real problems. If you have ever wondered what it actually takes to build a company from scratch or commit fully to a long game without a backup plan, this episode is for you. It reframes the behind-the-scenes reality of immigrating to a new country, starting with nothing, and growing through discipline over shortcuts. Anastasia Soare is the founder and CEO of Anastasia Beverly Hills and is widely known as the Queen of Eyebrows. She immigrated to the United States, trained as an esthetician, and went on to pioneer modern brow shaping and build one of the most influential beauty brands in the world. What’s Discussed (04:06) Immigrating from Romania and why survival shaped her work ethic (07:24) Using the golden ratio to design brows and build a beauty category (15:21) Solving real customer problems before building products or scaling (19:33) Obsession, discipline, and competing with yourself instead of others (29:12) Why opportunity only matters when preparation is already in place (32:17) Simplifying contouring so everyday consumers can actually use makeup (38:14) Firing her daughter and why earned authority matters in leadership (41:48) Rejecting balance and embracing obsession to build something lasting Thank you to our sponsors: Rho Nutrition: Try Rho Nutrition today and experience the difference of Liposomal Technology. Use code JEN20for 20% OFF everything at https://rhonutrition.com/discount/jen20. Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Therasage: Head over to therasage.com and use code Be Bold for 15% off Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Momentous: Shop this link and use code Jen for 20% off Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen Find more from Jen: Website: https://jennifercohen.com Instagram:   / therealjencohen   Books: https://jennifercohen.com/books Speaking: https://jennifercohen.com/speaking-en... Find more from Anastasia Soare: Instagram:   / anastasiasoare   Facebook:   / anastasiasoare   Anastasia’s New Book: https://raisingbrowsbook.com