Beyond Disruption with Renee Mauborgne скачать в хорошем качестве

Beyond Disruption with Renee Mauborgne

From one of the co-authors of Blue Ocean Strategy and Blue Ocean Shift, my conversation with Renee Mauborgne is a master class in how to set your company up for success. In their new book Beyond Disruption, the concept of “disruption” or “creative destruction,” where innovation relies on destroying what already exists — long proliferated in Silicon Valley, boardrooms, and business conferences — often displaces jobs, industries, and the general livelihood of thousands. Instead of this win - lose game, what if players were focused on creating a new pie, entirely, where all can win without the economic and social costs of disruption?