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🎙 Executing Strategy with Precision – A Conversation with Will Casselton 🚀 In this episode of Strategy Unscripted, we sit down with Will Casselton, CEO of McKinney Rogers, to explore the critical gap between strategy and execution. Will shares his insights on mission-driven leadership, aligning teams with strategic intent, and creating a culture of accountability. Drawing from his experience in helping organisations translate vision into action, he reveals the key challenges leaders face when driving execution at scale. 💡 Key Takeaways: ✅ Strategy is about choices—defining critical shifts for success ✅ Empower teams by decentralising decision-making within a clear framework ✅ Build adaptability into execution—plans will change, but clarity must remain #StrategyExecution #Leadership #MissionDriven #StrategyUnscripted In this episode we cover; 0:28 Introduction 1:07 Will’s background & leadership journey 4:48 McKinney Rogers: Mission & focus 6:48 Military principles in business strategy 7:52 Defining strategy: Choices & execution 9:40 Key challenges business leaders face 11:43 Turning strategy into action 13:15 Communicating strategy across teams 14:11 Common solutions for execution gaps 15:52 Accountability & overcoming resistance 18:45 Traits of high-performing leaders 19:52 How to stay ahead (books, podcasts, insights) 21:36 The future of business strategy (5–10 years) 24:02 Closing thoughts