Liquid Lowdown on Brand Building - February 2026 скачать в хорошем качестве

Liquid Lowdown on Brand Building - February 2026

In a zero-click, AI-first world, brand is quietly doing more work than ever. But we’re here to get loud about it!! We’re unpacking how brand building actually drives growth as the foundation that enables performance marketing to work. As clicks disappear and attribution gets murkier, the brands that win aren’t more efficient—they’re just easier to choose. Our session breaks down what that actually means for your marketing team and 2026 strategy, complete with practical tips and real-world examples from the channels that are sitting at the top of most buying journeys these days: search engines, LLMs, and social. Most conversations about brand and performance live in silos: either high-level principles or channel-specific tactics. This session is designed to connect the two. You’ll hear from our VP of Marketing alongside Senior Strategists, combining strategic perspective with practical recommendations across search and social. We’ll cover not just why brand matters more in a zero-click, AI-first world, but also how it actually shows up in day-to-day marketing decisions. This webinar is built for marketing leaders who: Are responsible for both strategy and execution Feel pressure to explain performance in muddier attribution environments Know they need to start capturing demand instead of trying to manufacture it Are looking for a mix of strategic perspective and tactical recommendations they can actually take back to their teams Don't let brand be your performance constraint.