Dominos Brand Refresh 2025 - Updating a Leading Brand скачать в хорошем качестве

Dominos Brand Refresh 2025 - Updating a Leading Brand

Domino’s just quietly dropped one of the best brand updates of the year: A masterclass in how refreshed design meets logistics. In this episode of Brand Critique, I’m joined by designer Miles Seiden to unpack Domino’s 2025 identity refresh. Among a few laughs, we talk about: → Why Domino’s sees itself as a tech company that happens to sell pizza → How sonic branding and the Domino’s “tracker” experience redefine customer trust → What the new typography says about the future of digital-first food brands → And why this refresh outpaces Pizza Hut and Little Caesars in clarity and execution From its bold, but perhaps reused packaging design to its shift toward brighter, screen-native colors, Domino’s is showing what happens when brand systems, UX, and culture all align. Whether you’re a designer, strategist, or founder, this one’s packed with lessons on turning brand systems into business systems. Podcaster Details Find Kaleb at: https://www.overmatter.design   / kaleb-dean   Find Miles at: https://milesseiden.com   / mrseiden   Design Notes, Connections, and Mentions Domino's Release notes: https://ir.dominos.com/news-releases/... Partner Agency, WorkInProgress: https://www.wipbdr.com/ Pizza Hut (2019) Agency: GSD&M https://www.gsdm.com/ Pizza Hut Sans Designer: https://www.simonletters.com/ Pizza Hut UI Agency: https://www.materialplus.io/case-stud... Little Ceasars Agency: https://turnerduckworth.com/work/litt... 💬 Drop a comment with your take — did Domino’s just win the pizza wars? If you prefer to read and explore references, here's a blog version: https://www.overmatter.design/blog/do... Lastly, subscribe if you found the content valuable!