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The cannabis industry is booming, but few people understand the challenges of building a legal empire in a once-illicit market. Enter Adam Bierman, co-founder and former CEO of MedMen, the billion-dollar cannabis brand that changed the game. In this episode, Adam opens up about the highs and lows of disrupting an industry, the media scrutiny that followed, and what he sees for the future of cannabis and entrepreneurship. Whether you love him or question him, his story is one you won’t want to miss. Want to advertise on our show? Email us at: [email protected] --- --- --- VISIT OUR AMAZING SPONSOR! --- --- — HOMETOWN HERO Go to hometownhero.com and use code UNDERSTOOD at checkout for 20% OFF --- --- — Shop Miss Understood Merch https://mumerch.com/ Follow Rachel on Instagram! https://www.instagram.com/racheluchit... Follow Rachel on TikTok! / itsracheluchitel Executive Producer: George Carmona Please like, share, subscribe, and give us a 5-star review! Do you have show ideas or media requests? Email the show at: [email protected] Listen on Apple, Spotify or wherever you get your podcasts. YouTube: https://www.youtube.com/channel/UCw13... Website: https://missunderstoodpodcast.com/