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In this Thematic Analysis guide, we show you how MAXQDA makes the process significantly easier. The software is designed specifically for qualitative data analysis, so if you plan a complex Thematic Analysis, MAXQDA is the ideal choice. This guide is suitable for beginners and advanced users alike. Thematic Analysis is a flexible yet systematic method that offers researchers a valuable framework for identifying, analyzing and reporting patterns of meaning within qualitative data. In their definition of Thematic Analysis, Braun and Clarke note that there are six distinct phases that researchers engage with iteratively and recursively: 00:00 What is Thematic Analysis 00:38 The six phases of Thematic Analysis 03:32 1. Familiarizing yourself with the dataset 06:54 2. Systematic coding 08:13 3. Generating initial themes 09:53 4. Developing and refining themes 12:09 5. Refining and defining themes 13:02 6. Writing up 14:39 Conclusion From importing your first files into MAXQDA, through creating analytical categories to using MAXQDA's refined analytical tools to test, develop and refine your themes, this guide takes you through the whole analysis process step by step. From starting your project to writing up your final report. We will look at how to create initial codes and structure them using MAXQDA's creative coding workspace, noting down initial thoughts in memos, using Word Explorer, Text Search and Word Cloud to uncover patterns in your data. Throughout the entire process, we will also look at how MAXQDA's AI Assist features can help us along our analytical journey. In the end, we will bring everything together in the QTT (Questions – Themes – Theories) workspace of MAXQDA and start writing up our final report. This will enable you to conduct your own Thematic Analysis using MAXQDA. You can find our detailed research guide on our website: https://www.maxqda.com/research-guide... Braun and Clarke's concept of Thematic Analysis can be found here: https://link.springer.com/rwe/10.1007...