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Todd Cook, Ask the Cook, discusses the products that own whole segments of the market for decades, Category Killers, and what they have in common. Making a Category Killer for your brand would be a great way to learn what customers really want and hone your firm's skills and getting those things for them. Learn from your failures, yes, but learn from other's successes too. Make yourself a Category Killer today. If you enjoyed this video, What's a Category Killer, visit us at Polymereclub.com to learn more about Polymers and our Polymers & Applications course. ▬ Contents of this video ▬▬▬▬▬▬▬▬▬▬ 00:00 Introduction: 00:15 Introducing the concept of a Category Killer 00:32 Example of a category killer, the 870 01:00 What does it take to kill a category 01:08 Simplicity 01:18 Price is tricky 01:35 Profitable 02:34 That's Workin' Knowledge 02:44 Outro https://www.polymereclub.com Subscribe to our Social media: https://www.facebook.com/Polymereclub / @polymereclub https://tiktok.com/@polymereclubpaulnash https://www.instagram.com/polymereclub1 https://x.com/polymereclub https://www.linkedin.com/in/paul-nash-6a48... Link to attend our Free Webinar: https://webinar.polymereclubs.com/webinar Bonus Video talking about how to bridge the Gap between Academics and Real World Product Development: https://vsl.polymereclubs.com/vsl Sign up to receive our Newsletter: https://newsletter.polymereclubs.com/newsl... Sign Up for our Get-it-Done Day Subscription where you can bring all of your Questions: https://getitdone.polymereclubs.com/get-it... Learn about our Polymers & Applications Course a 12 Month/Monthly Course: https://course.polymereclubs.com/pa Learn about our Polymer Applications Course a Focused 8 Week Course: https://course.polymereclubs.com/polymerap...