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How Culture Shapes Perception

Why do people from different cultures interpret the same behavior in completely different ways? In this short lecture, we explore how perception is shaped by culture and why perceptual biases can create misunderstandings in intercultural communication. The video introduces the perception process—selection, categorization, and interpretation—and explains how cultural background influences what we notice and how we interpret social behavior. We also discuss several key perceptual biases that influence intercultural interactions, including: • ethnocentrism • outgroup homogeneity • halo effect • self-serving bias • stereotypes and prejudice Understanding these biases is essential for developing intercultural awareness and communication competence.