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Patricia de Nicolai was born into one of France’s oldest and best-known families of perfumers: the house of Guerlain. How to make a perfume: meet ‘nose’ Patricia de Nicolaï What does it take to be a ‘nose’: a creator of perfumes? Patricia de Nicolaï, head of the perfume brand Parfums de Nicolaï says natural talent is not enough. “You have to have a passion first, I think. You can't just rely on having a gift. Any gift has to be worked on and it can only be worked on if you have a passion because there’s an extremely tedious side to it," says de Nicolaï, explaining that sometimes hundreds of different tests are made for the same perfume. Join this channel to get access to perks: / @euronews Watch our LIVE here: / euronews Subscribe to our NoComment channel: https://www.youtube.com/c/nocommenttv... Follow us on all platforms and on all devices: https://www.euronews.com/follow-us Euronews is available on YouTube in 12 languages: / euronewsnetwork #Creators #PatriciadeNicolai #perfume #nose #culture #perfumeculture #France #fragrance #perfumery #cologne #scent #brand #parfum #parfums #GUerlain #artisanal #LegiondHonneur #culture #smell