Maximizing Your Cause Marketing Efforts скачать в хорошем качестве

Maximizing Your Cause Marketing Efforts

In this conversation, Cole and Brian Rodine discuss cause marketing from the perspective of a nonprofit organization. Brian is the Director of Marketing and Trailhead Program Manager at Friends of the Colorado Avalanche Information Center. They explore the importance of aligning goals and values between nonprofits and brands and the challenges of navigating partnerships that maximize value for the non-profit and the brand. Takeaways Aligning goals and values is crucial for successful cause marketing partnerships between nonprofits and brands. The outdoor industry audience tends to be more discerning and values-driven, requiring genuine and meaningful cause marketing efforts. Communication and alignment within a brand's different departments are essential for effective cause marketing strategies. Authentic partnerships between brands and nonprofits require open communication and shared goals. Cross-pollination between brand and nonprofit audiences can amplify messages and reach a wider audience. If you like what you’re hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let’s help everyone learn together. Have a topic or guest you’d like to hear on the show? Let us know here This podcast is produced by Port Side Productions. We’re a video production outfit that believes great marketing is great storytelling and after 150+ podcast episodes with marketing pros and 9 years of producing commercials and documentaries outside, we've noticed a few things about what it takes to create video work that makes an impact. Check out our website for insights and how we’ve helped other marketers move the needle through our work. This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to our website and send us an email. We’d love to help! Work with us: https://www.portsidepro.com/ // Listen on Apple: https://apple.co/3hawUje Listen on Spotify: https://spoti.fi/3VU22lG Sign up for our email list: http://eepurl.com/dkW0Kb Essential Reading for Outdoor Marketers: https://kit.co/BackcountryMarketing // Follow the podcast on LinkedIn: https://bit.ly/3VFuGHk Follow the podcast on Instagram: https://bit.ly/3h19rkx Musicbed SyncID: MB01TISZKDFDOJ8