From Positioning to Persona: Building Brands That Stick скачать в хорошем качестве

From Positioning to Persona: Building Brands That Stick

In this episode of VBOUT’s Monthly Marketing Meetup, host Richard Fallah sits down with Mark Evans, Head of Brand and Content at new.io, to explore how brands move beyond visibility and into memorability. 💡 Whether you’re launching a SaaS company, scaling a team, or refining your product’s message—this session offers a practical, human approach to brand strategy. We cover: 0:00 – Intro 3:50 – What is Brand Positioning? 9:43 – Aligning Internal and External Messaging 26:32 – Content Marketing and AI 44:45 – Strategic Planning and Buyer Understanding 56:00 – From Positioning to Messaging 1:01:04 – LinkedIn Strategy: The 3 CS 1:08:26 – Audience Q&A 🔧 Key Takeaways: Brand positioning isn’t about being the loudest—it’s about being clear and consistent. Customer interviews are often more valuable than competitor research. Use simple frameworks like Jobs to Be Done to understand real customer needs. Tools like AI can support your process—but they can’t replace strategic thinking. LinkedIn outreach isn’t about selling—it’s about building real conversations. 🛠 Mentioned in the video: Jobs to Be Done: https://strategyn.com/jobs-to-be-done/ Examples: HubSpot, Intercom, Grammarly, Descript 👉 Subscribe to our channel and turn on notifications so you don’t miss upcoming sessions. 📩 Want to get updates and exclusive event invites? Join our list at vbout.com 🔗 Follow our guest: Mark Evans on LinkedIn #BrandPositioning #SaaSMarketing #JTBD #B2BMarketing #LinkedInStrategy #MarketingWebinar #VBOUTLive #MarkEvans #RichardFallah #StartupGrowth