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Alex Goldberg helps rocket scientists work better at Blue Origin, leading augmented reality for manufacturing and reality capture. Workers on the factory floor put on AR glasses, call offsite experts, and get unblocked in real time. Digital twins show teams what actually got built versus what was designed. Spatial data tells the full lifecycle story of components from fabrication to launch. His background: VR arcade employee at 19, game tester on Rocket Science Games, now surrounded by brilliant manufacturing engineers who look at his AR solutions and call him a wizard. But the real insight is about constraint. When teams iterate rapidly at an aerospace company, documentation can't keep up. So Alex builds contextual infographics—helpful tips in engineers' field of view—rather than prescriptive instructions. When people discover novel uses for the technology six months after launch, Alex celebrates instead of controlling it. Nathan and Alex discuss spatial-temporal analytics, the power of giving room for experimentation, and why mixed reality is a dead end while see-through AR glasses are the inevitable future. Key Moments: [0:05:00] - AR for Manufacturing: remote assist unblocks workers, creates training annotations [0:13:00] - Reality Capture builds digital twins to understand what actually got built [0:20:00] - Being called a wizard by rocket scientists and what that means for spatial computing [0:26:00] - Escaping proof of concept purgatory: make leadership stoked and chomping at the bit [0:30:00] - Spatial data changes mental models: information lives in physical locations now [0:34:00] - Spatial-temporal analytics: the future of debugging manufacturing with sensor arrays [0:45:00] - Spicy take: VR is niche, see-through AR glasses win in three to five years Rocket science is getting AR help. The future isn't mixed reality—it's lightweight glasses you wear all day. Subscribe for more on the innovators building the tools that shape how we work. #AugmentedReality #XR #Manufacturing #BlueOrigin #SpatialComputing #RealityCapture #DigitalTwins #Aerospace #Engineering #Innovation