Not Typecasting-Why I Say BRAND Instead скачать в хорошем качестве

Not Typecasting-Why I Say BRAND Instead

The word typecasting gets tossed around a lot, but let’s be honest—it’s outdated. Back in the 1920s through the 1940s, studios would sign actors under contract and lock them into the same role over and over again because audiences liked it. If you played the cowboy once, congratulations, you were playing cowboys forever. That was typecasting. But today’s industry is completely different. Writers are creating layered, fascinating characters in unusual situations. Audiences crave complexity. And as actors, you have more influence than ever before on how you’re perceived. That’s why I don’t use the word typecasting—I prefer brand. Your brand is how people experience you, both in the audition room and on screen. And here’s the good news: unlike typecasting, you actually have control over your brand. In this episode of Casting Actors Cast, we’re going to bust some myths, reveal what “brand” really means for actors today, and show you how to take charge of your own story.