Demystifying market research: Essential insights for medical device marketers скачать в хорошем качестве

Demystifying market research: Essential insights for medical device marketers

We’re excited to bring you the first episode of Series 2 of our podcast: Demystifying Market Research: Essential Insights for Medical Device Marketers. In this episode, we’re joined by Guy Pascoe, co-founder of Purdie Pascoe, and Sabera Hyderally, head of the MedTech practice at Purdie Pascoe, to offer their expert insights into: · The role of market research in medical device marketing. · Qualitative vs. quantitative research methods. · Optimising product positioning through targeted research. · How research can help accelerate market adoption at different stages of the product lifecycle. ___ Chapters 0:00 Introduction 2:17 What is primary market research? 7:51 Different types of market research 10:23 Market research and the product lifecycle 13:31 What is the average length of a project 18:03 How much does it cost? 20:30 Challenges with market research 22:51 AI and market research 27:45 Trends in market research 31:49 Conclusion ___ Expert insights on what really works in medical device marketing. Brought to you by Podymos, this podcast dives into the strategies, trends, and challenges shaping MedTech communications. Whether you’re looking to build brand awareness, navigate regulations, or drive engagement, we bring you actionable advice from industry leaders. Disruptive insights. Real-world strategies. Better marketing. Listen to all episodes here: https://podymos.com/the-medical-devic... For more information; Visit our website www.podymos.com Email us at [email protected] Check us out on LinkedIn   / podymos-ltd