Identity Graphs in Amazon Neptune | Amazon Web Services скачать в хорошем качестве

Identity Graphs in Amazon Neptune | Amazon Web Services

There is a good chance you have a ton of customer data already collected from various sources for many years. From your point of sales, from your website, from your mobile application, from your products, from your social media tools, Systems like CRM, Email, Ecommerce etc. It’s all stored in your data lake but you know you are not leveraging it to the fullest. The first problem is getting all this data together in one place, the second is connecting it , the third is gaining insights from those connections. This is where building a Customer Identity Graph using Amazon Neptune can help. What is Customer Identity Graph? To differentiate in a competitive marketplace, businesses are looking to provide differentiated experiences to their customers. This has pushed the need for hyper-personalization in every interaction that the customer has with a business - app, web, contact center etc. A customer identity graph provides a single unified view of customers and prospects by linking multiple identifiers such as cookies, device identifiers, IP addresses, emails, and internal enterprise IDs to a known person or anonymous profile using privacy-compliant methods. Your customer identity graph can capture customer behavior and preferences across devices and marketing channels. It acts as a central hub and enables targeted advertising, personalization of customer experiences, and measurement of marketing effectiveness. Learn more at: https://go.aws/3Ro4pfO Subscribe: More AWS videos: https://go.aws/3m5yEMW More AWS events videos: https://go.aws/3ZHq4BK Do you have technical AWS questions? Ask the community of experts on AWS re:Post: https://go.aws/3lPaoPb ABOUT AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers — including the fastest-growing startups, largest enterprises, and leading government agencies — are using AWS to lower costs, become more agile, and innovate faster. #Amazon #neptune #identity #graph #propertygraph #AWS #AmazonWebServices #CloudComputing