InkSoft Academy Mastering Series: Module 5: Building Profitable Fundraising Programs скачать в хорошем качестве

InkSoft Academy Mastering Series: Module 5: Building Profitable Fundraising Programs

Learn how to build profitable fundraising stores that generate repeat revenue for your print shop, sign shop, or promo business. In this InkSoft Academy session, Craig Mertens, Director of Product Education at Inktavo, breaks down how successful shops use online fundraising stores, revenue sharing models, and eCommerce automation to raise money for groups while protecting margins. This session focuses on modern fundraising programs built around online stores instead of paper order forms, minimum orders, or inventory risk. You’ll see how to position your shop as a long-term partner for schools, sports teams, nonprofits, and community organizations—not just a vendor. In this session, you’ll learn how to: • Structure fundraising stores that are easy to launch, manage, and repeat • Use revenue sharing and retail pricing to increase profit without price shopping • Create fundraising stores with no minimums using DTF, transfers, DTG, and hybrid production • Build retail-style online stores that work on mobile and drive higher conversion rates • Use store templates, cloning, and bulk art replacement to launch stores in minutes • Curate products and bundles to increase average order value • Add personalization (names, numbers, custom text) to justify premium pricing • Promote fundraising stores using email, text messaging, QR codes, and social media • Create urgency with countdown timers, deadlines, and post-event closeouts • Turn one fundraiser into a repeatable fundraising program year after year Why fundraising stores matter: Fundraising programs create recurring revenue, reduce customer churn, and lock in long-term relationships. When done right, schools and organizations come back every season—and refer new groups to your shop. Who this session is for: • Screen printing shops • Embroidery shops • DTF and DTG printers • Sign and wrap shops with apparel programs • Promo product distributors adding decoration • Shops using InkSoft or looking to modernize fundraising If you want to replace manual order forms, reduce production risk, and grow predictable revenue through online fundraising, this walkthrough gives you a proven framework. Chapters 00:00 Introduction: Building Profitable Fundraising Stores 00:43 Why Fundraising Stores Drive Repeat Revenue 02:00 Fundraising Store Goals: Convenience Over Price 05:10 What Modern Buyers Expect (Mobile, Fast Checkout) 06:25 Scaling Fundraisers Across Schools & Organizations 07:07 Revenue Share Models Explained (Percent vs Fixed Fee) 08:13 Retail Pricing vs Wholesale (Why Fundraising Wins) 10:31 Why Traditional Fundraisers Fail (Paper, Bottlenecks) 13:41 Fundraising Store Models: Revenue Share & Hybrid Stores 15:59 Launch Faster With Templates & Store Cloning 18:19 Product Curation, Bundles & Price Points That Convert 25:37 Personalization Strategies (Names, Numbers, Premium Pricing) 27:10 Production Methods for Low / No Minimum Orders 32:14 Promotion Ownership: Email, Social, QR Codes That Work 39:55 Urgency, Deadlines & Reopen Strategies to Boost Sales 49:10 Live Demo: Clone a Store & Bulk Art Replacement 👉 For more InkSoft Academy and Inktavo education, subscribe to the channel and watch the full series on shop growth, pricing, automation, and eCommerce. #ScreenPrinting #Embroidery #DTGPrinting #DTFTransfers #Fundraising #FundraisingStores #EcommerceForDecorators #InkSoftAcademy #PrintBusinessTips #PromoProducts #SignShops