The Lie About Celebrity Designers | Collab Lab with Bimma скачать в хорошем качестве

The Lie About Celebrity Designers | Collab Lab with Bimma

Why are brands like Louis Vuitton and Louboutin giving the "Creative Director" job to celebrities instead of professional designers? Welcome to Collab Lab. In this episode, Bimma Williams (Principal at Bimma Collab Consultancy) reveals the hidden system behind the world’s biggest luxury brands. We aren't just talking about "collabs" anymore. We are talking about "Borrowed Gravity" the secret reason stars like Pharrell and A$AP Rocky are now running the show as Creative Directors. What We’re Covering: Designers vs. Stars: Why knowing how to draw a shoe isn't enough to be a Creative Director anymore. The "Cheat Code": How brands use a celebrity's fame to skip years of hard work. Borrowed Gravity: Why brands "steal" a celebrity’s fame to make themselves look cool again instantly. Too Much, Too Fast: Why the fashion world is moving so fast that brands are "burning out" and need a famous face to save them. The Real Cost: Is this making brands better, or is it just a temporary trick? Whether you're a designer or a brand strategist, this video explains the "Borrowed Gravity" framework and the true cost of celebrity leadership in 2026. Chapters 0:00 The Lie About Celebrity Designers 1:25 Collab vs. Creative Director: What’s the Difference? 2:58 Why Brands Don't Care About the Backlash 4:22 The "New" Job Description 5:55 The 3-Year Trap: Why Brands Are Panicking 8:06 Why Louis Vuitton and Louboutin Are Both Doing This 9:58 Borrowed Gravity Explained 11:59 When the "Cheat Code" Fails 13:09 The Future of Luxury Leadership Disclosure: Not sponsored. #LouisVuitton #Pharrell #CreativeDirector #BrandStrategy #FashionBusiness #BorrowedGravity #BimmaCollabConsultancy #Streetwear #Luxury2026 #A$APRocky