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If everyone on your team gives a different answer when asked how they qualify a lead or deliver a proposal — you have a consistency problem. And consistency problems kill deals. In this video, Chris Cocca breaks down what a Business Development Process actually is, why it needs to be documented, and how it connects to your CRM to create predictable, repeatable results. You'll learn: ✅ What a BD process is and why documentation matters ✅ Why its important to align your process with your CRM stages ✅ The benefits of having a documented process Whether you're building your BD process from scratch or trying to get your whole team on the same page, this overview is your starting point. 🔔 Subscribe for more business development strategies for professional services firms. 📩 Want help building your BD process? Reach out to us at chriscoccasales.com/evergrowth