[Webinar] From Showroom to Screen: Secrets to Scaling Wholesale Online скачать в хорошем качестве

[Webinar] From Showroom to Screen: Secrets to Scaling Wholesale Online

Building a wholesale ecommerce website today isn’t just a tech project — it’s a revenue strategy. In this powerful session, Cameron Allison (VP, eCommerce Marketplaces, Jaipur Living) and Colleen Daly (VP, The Howard Elliott Collection) break down what it really takes to build a modern B2B website that serves buyers, empowers reps, and drives growth. Whether you’re launching your first wholesale site or trying to scale your existing one, this webinar gives you a clear, actionable checklist for planning your project the right way. What You’ll Learn 1. Why a Website Matters More Than Ever • Younger buyers expect fast, digital, self-serve shopping — not relationship-heavy, slow sales cycles. • With declining trade show attendance, your website becomes a primary channel for discovery, ordering, and repeat sales. 2. How Reps and Websites Work Together • Your site should support reps, not replace them. • Learn how great B2B websites lighten rep workload (inventory, shipping, abandoned carts, etc.) so they can focus on high-value customers and bigger opportunities. 3. How to Build a Great B2B Website — A Practical Checklist • Make it easy to find and buy – Fast, intelligent search – Seamless checkout – High-quality product imagery • Get your product data right – PIM is the foundation of great digital experience – Clean, structured data speeds up navigation, discovery & merchandising • Pick a platform that matches your needs – When to choose open-source (Magento) vs out-of-the-box (Shopify / WizCommerce) – How to evaluate platforms based on team size, budget, catalog complexity & speed to launch • Start simple – Don’t chase custom features on day one – Launch with the essentials and scale as your team and traffic grow 4. How to Choose the Right Technology Partner • Why your partner must be able to grow and adapt with you • What to look for in long-term platform support, flexibility, and scalability • Red flags to avoid during vendor selection Who This Webinar Is For Wholesale brands, distributors, ecommerce leaders, sales heads, operations teams, and anyone responsible for digital transformation or ecommerce growth. You’ll walk away with: ✔ A clear roadmap of what to prioritize ✔ A practical checklist for building or upgrading your B2B ecommerce website ✔ A deeper understanding of how digital and sales teams can win together ✔ Real lessons from two leaders who’ve built high-performing wholesale websites at scale