User Segmentation - How do product managers use user segmentation to build products? скачать в хорошем качестве

User Segmentation - How do product managers use user segmentation to build products?

What is user segmentation? Why do we segment users? How product managers use user segmentation? Learn in this video (go to video) ... The process of separating users into distinct groups, based on shared characteristics is called user segmentation Product managers segment users to understand how a segment of users behave, what their needs and aspirations are, which leads to targeted product offerings or features. Segmentation is also done to personalize the product experience and communication for a particular segment of users. E.g., Understanding that Tier-2 users are not comfortable paying online, a product might offer cash on delivery as a payment option for Tier-2 users Now, what are the ways you may segment users? A user may be segmented based on demographics, i.e. age, gender, location, income or Based on behavior, i.e. frequent vs occasional users. Based on psychographics, i.e. lifestyle preferences, values, and interests Based on firmographics, i.e company size, industry, etc. I hope this was helpful. Please help others by sharing this with your network. #Productmanagement #Productmanager #Usersegmentation #Demographic #Psychographic #userexperience #userbehavior #product #softwaredevelopment #softwaredeveloper