Скачать с ютуб Internationalisation: Hollensen model (entry mode) в хорошем качестве

Internationalisation: Hollensen model (entry mode)

How should you enter an international market? - The Hollensen model provides a framework for understanding the parameters that should/could guide your decision. Don't let the complexity fool you. In this video I will take you through the different steps needed to arrive at an well argumented recommendation or decision. It can also be an advantage to watch the video about the Uppsala model (   • Marketing - The Uppsala Model  ), as the one regarding the funnel model (   • Internationalisation: Funnel model fo...  ) as they will guide on which country to choose.