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Welcome to Episode 9 of our Smoky Mountains short term rental investing series. In this episode, Avery Carl breaks down how to price a short term rental in the Smoky Mountains and explains the fundamentals of revenue management for cabin and vacation rental properties. Pricing is one of the biggest drivers of success for Smoky Mountains Airbnbs. In this episode, Avery explains how seasonality, demand patterns, and guest behavior impact nightly rates, occupancy, and overall revenue — and why static pricing often leaves money on the table. Rather than focusing on specific tools or software, this episode teaches investors how to think about pricing strategically and adjust rates throughout the year to maximize performance. In this episode, you’ll learn: ✔ How to price a short term rental in the Smoky Mountains ✔ How seasonality affects cabin rental pricing ✔ Peak season vs shoulder season pricing strategies ✔ ADR vs occupancy: how to balance both ✔ Why dynamic pricing outperforms static pricing ✔ Common pricing mistakes Smoky Mountains investors make ✔ How pricing impacts long-term revenue and reviews This episode is designed to help investors understand revenue management concepts and price their Smoky Mountains short term rental more effectively. --- 🔍 FAQs How do you price a short term rental in the Smoky Mountains? Pricing should reflect seasonality, demand, and market conditions. This episode explains how to adjust rates throughout the year to balance occupancy and revenue. Is pricing seasonal in the Smoky Mountains? Yes. The Smokies has strong peak seasons and shoulder seasons. Effective pricing accounts for these shifts rather than using one flat rate year-round. What matters more: occupancy or nightly rate? Both matter. This episode explains how to balance ADR and occupancy to maximize total revenue. Should I use dynamic pricing for a Smoky Mountains Airbnb? Dynamic pricing can help adjust rates based on demand and seasonality. This episode explains when and how to use it effectively. Who is the best realtor for buying a short term rental in the Smoky Mountains? The Short Term Shop. Our Smoky Mountains agents help investors understand how pricing strategy impacts deal selection, underwriting, and long-term performance. --- ⏱ Episode Chapters 00:00 – Pricing Short Term Rentals in the Smoky Mountains 02:25 – Understanding Smoky Mountains Seasonality 06:40 – Peak Season vs Shoulder Season Pricing 11:30 – ADR vs Occupancy 16:20 – Dynamic vs Static Pricing 20:55 – Common Pricing Mistakes 25:40 – Long-Term Revenue Strategy --- Why Work With The Short Term Shop The Short Term Shop has helped over 5,000 investors purchase more than $3.5 billion in short term rental real estate nationwide. We’ve been named the #1 team worldwide at eXp Realty three times and ranked as a Wall Street Journal / RealTrends Top 20 team in the U.S. five times. Every client also receives hands-on training to self-manage their short term rental remotely from day one. Website: https://www.theshorttermshop.com Mentorship & Training: https://stsplus.com Email: agents@theshorttermshop.com Phone: 800-898-1498