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In this resurfaced 2019 conversation, Ryan Honeyman speaks with Vincent Stanley, Director of Philosophy at Patagonia, about what it really takes to operationalize values at scale. The discussion covers KPIs, pricing, materials, fair trade labor, transparency, repair, and the internal systems Patagonia uses to stay accountable as it grows. Vincent also explains how Patagonia’s benefit corporation structure, reporting tools, and employee practices translate purpose into day-to-day decisions. View the show notes: https://go.lifteconomy.com/blog/patag... ___ We’ve talked about walking the talk. Starting May 13, 2026, here's an opportunity for you to practice it. Next Economy Leadership (https://go.lifteconomy.com/e3t/Ctc/RJ...) is a six-part workshop series for founders, executives, and culture leaders in B Corps and mission-driven organizations who want to close the gap between their values and daily reality. Learn more and register → (https://go.lifteconomy.com/e3t/Ctc/RJ...)