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Once you have decided what you want to promote for the year in your email marketing, the next step is planning for each month. A mistake that many businesses make is sending the same emails to everyone on their list. (There's nothing like getting an email asking you to buy something you have already purchased...) Segmenting your email marketing campaigns is an important strategy that can help you build better relationships with your subscribers. It can also help you with determining specifically what you want to say to which subscribers. For example, if you want to promote your "widgets", you may send emails to your prospects talking about how they are the best widgets that exist and they would be crazy not to own one. (ok...so don't use this as a script...It's a poorly written example that is meant to get you thinking) However, if you're promoting to people who have already purchased the widgets, you probably want to talk about the value of owning more than one. There is a difference. If you integrate that strategy into your email marketing, you will improve your results drastically. In the video, we talk more about the monthly planning process and what you need to know and do to maximize your return on your promotional email campaigns. If you would like more email marketing strategies, visit- https://trustway.marketing/5-effectiv... / trustway / trustwaymarketing / trustway / trustwayhoover