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Libraries are uniquely placed to deliver against some of the biggest challenges facing local authorities through their work with reading – but only if we can clearly articulate our impact. The National Year of Reading provides a significant opportunity to really promote our offer to key stakeholders. Developed by The Reading Agency, Why Reading Matters: A Local Authority Toolkit brings together clear evidence, key messages and practical tools to help libraries and their partners make the case for reading during the National Year of Reading and beyond. This practical webinar, delivered by The Reading Agency and Libraries Connected, guides library services through how to use the toolkit to make the case for reading locally. The session explores how to align evidence with local priorities, address common concerns from partners and decision-makers, and use real-world examples to strengthen advocacy conversations.