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In this introductory episode, I had the pleasure of conversing with Will Ahmed, the CEO of health & fitness monitoring brand ‘WHOOP’. The Whoop strap, renowned for its technology in analysing core health metrics, has become a mainstay in an athletes’ recovery regime owing to its actionable and personalised insights on performance enhancement. 00:00 Introduction 00:45 Will’s background and early fascination with optimising health 04:15 University distractions and finding an interest in measuring performance 05:15 Recovery being equally as important as exercise 06:13 Whoop’s beginnings and the on-going development of measuring health metrics 8:54 Whoop’s early clientele and growing the company 11:37 The evolution of health monitoring hardware 14:11 How Whoop creates personalised coaching with actionable feedback 14:57 Whoop’s influence on Mike’s training and lifestyle 17:24 COVID19 and being asymptomatic; Whoop data can save lives 19:37 Tracking calories and measuring movement during resistance training 22:10 The reason Whoop doesn’t measure step counts 24:21 Daily meditation for stress management 26:34 The stages of sleep and the importance of measuring sleep 28:19 Weighlifters must track slow wave sleep 30:00 Increasing REM sleep to feel calmer 31:48 Whoop being valued as a multi-billion company 34:35 The Dopamine system 37:07 Creating a happy workplace and increasing team motivation 42:40 Financial close calls; facing difficult periods and overcoming failure and rejection 46:40 The sacrifices when starting a company (social life, relationships) 49:25 Balancing work and personal life 54:34 Advice to aspiring entrepreneurs 1:00:11 Why should you invest in Whoop? 1:01:44 Ending » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ » Transform your physique - https://www.thrstapp.com/ » My clothing brand, THRST - https://thrstofficial.com » Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO » Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Will & Whoop « Instagram: https://www.instagram.com/willahmed/?... Whoop: https://www.whoop.com/