From Marketing Automation to Revenue Marketing: Insights from Research In Action скачать в хорошем качестве

From Marketing Automation to Revenue Marketing: Insights from Research In Action

Traditional marketing automation platforms were built for a world of gated forms and batch email. Buyers have moved on, and the old tools are showing their age. No wonder 87 % of organizations are reassessing their MAP and ABM stacks. Join analyst Peter O’Neill, Research Director at Research In Action, and Jeff Day, CMO at Act-On, for a fast-paced, no-fluff look at the next era of automation: Revenue Marketing Automation. You’ll hear: Why 87 % of companies are rethinking their MAP Five market shifts propelling the move to Revenue Marketing Automation What makes an RMA platform different (and why Act-On is a top performer) How to operationalize RMA across marketing and sales for long-term growth