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As demand for data grows, so does the need for critical materials. In this NASRS case study, Western Digital’s Chief Sustainability Officer and Vice President of Global Operations Strategy, Jackie Jung, shares how circular strategies are enabling rare earth recovery and more sustainable technology supply chains. With the rapid growth of data storage, demand for rare earth elements continues to rise — creating both environmental challenges and supply risks. This session highlights how Western Digital is addressing these challenges by recovering valuable materials from end-of-life hard drives and developing scalable approaches to reuse critical resources. Jung shares insights into why rare earth materials are essential, what makes them difficult to reclaim, and how collaboration across customers and technology partners is enabling practical, circular solutions. The discussion also looks ahead to how the broader technology industry can transition toward more sustainable, circular operating models. Key themes include: The growing importance of rare earth materials in data storage and technology Challenges and opportunities in recovering materials from end-of-life products Applying circular economy principles to technology supply chains Partnering across ecosystems to scale material recovery and reuse Advancing sustainable, circular models in the tech industry About NASRS: The North American Sustainability & Responsibility Summit (NASRS) is a premier gathering of industry leaders, sustainability and impact executives, and experts dedicated to exploring innovative strategies, emerging trends, and best practices in the evolving world of sustainable business and corporate responsibility. Through curated discussions and expert-led sessions, the summit creates a collaborative environment where organizations can explore new ideas, tackle complex sustainability challenges, and drive measurable impact. Learn more at https://www.executiveplatforms.com/na...